Telecommunication Industry The Bond Between Loyalty of...

have sharp vision and right business acumen do not take much time to embrace this fruitful technology. Satisfying the customers need is the top priority of almost every organization. Fast paced technological growth is the main determinant of increased customers’ expectations from the marketers of products and services. Both internet and web enabled technologies complemented the CRM in a significant manner. The approach of research is to gauge the impact of the electronic customer relationship management required in the creation of commitment and the customer base retention in the sector of Iran mobile telecommunication. The main goal of the paper is to analyse how Ecrm effective factors as well as loyalty and retention factors go hand in†¦show more content†¦in the accommodation industry, such as the telecommunication sector, such kind of strategies play an essential part in order to enhance the retention. In marketing, customer relations should be translated into ava ilaing and loyal customers. Relationship marketing has aced to become the topmost strategic element of concern in the recent few years. it distributes basically a direct impact over the firm’s objective performance and also, it indicates that the vigour of the relationship marketing rides high when the relationships are inclined towards customers. Relationship marketing in telecommunication accommodation industry makes for a consequential part because its nature is unique in this sector. It is a topic of discussion that frequency in the process of buying value in accommodation industries, for example, telecommunication sector. reports of Loyalty and Retention studies suggest that on an average, the cost to magnetize an incipient customer is more than what it takes to implement a retention strategy . Kelley, Gilbert, Mannicom, 2003)[ 12]. Reichheld and Sasser (1990) found in their study of internet apparel market that the cost of customer acquisition is 20 to 40 percent more than preponderant than theShow MoreRelatedFactors Affecting Customer Loyalty5995 Words   |  24 PagesThe market for the telecommunication industry in Malaysia is highly competitive. This industry is currently dominated by 3 operators Telekom, Maxis and DiGi. For example, as Maxis Communications Berhad (â€Å"Maxis†) being one of the most favorab le choice for users, Maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. Therefore, these could be the main factors that determine the level of customer loyalty towards Maxis. Read MoreEssay on Customer Loyalty2188 Words   |  9 PagesThe Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets according to Srivastava, Shervani, Fahey, 2000. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or moving cost to other product or service, because they are not locked in by a contract (Shapiro Vivian, 2000). It is also become important in competitive markets due to availability of more lucrative and easilyRead MoreTaking a Look at the Microsoft Corporation975 Words   |  4 Pagesand Paul Allen in April 1975 in Albuquerque, New Mexico. It became popular in the masses with the operating system Windows and Microsoft Office Suite. It is an American multinational company that is primarily known for its dominance in the software industry. With some of the best software including Microsoft Windows, Microsoft Office Suite, MS DOS and Internet Explorer to name a few, ever introduced in the market, it has become a software giant. Since the time Microsoft came into existence, it hasRead MoreImpact of Information Technology in Business Communication1181 Words   |  5 Pages then the Industrial Revolution, and now we are in the Information Revolution. Information and communication technology and a world wide system of information exchange has been building growth for over a hundred years and physical technology and industry is not slowing down in growth - rather it is accelerating. Information technology (IT) is playing a crucial role in contemporary society. It has transformed the whole world into a global village with a global economy, which is increasingly dependantRead MoreCustomer Retention Strategies Used by Internet Service Providers in Kenya9467 Words   |  38 PagesCUSTOMER RETENTION STRATEGIES USED BY INTERNET SERVICE PROVIDERS IN KENYA 1 TABLE OF CONTENTS PART ONE INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 1.1 Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 1.1.1 Customer Retention Strategies†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1.1.2 Internet Service Providers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 1.2 Research Problem †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 1.3 Objectives of t he Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 1.4 Importance of the Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦.10 PART TWO LITERATURE REVIEWRead MoreResearch Proposal. Affecting Customers Loyalty.5045 Words   |  21 PagesPostgraduate Semester: Spring Instructor’s Name: Assignment due date: Title of the Assignment: Research Proposal. Affecting Customers Loyalty. Student’s Name : Chapter 1. Affecting Customers Loyalty. Background and Justification for Selection of the Topic. In today’s competitive markets services and service companies within the same industry are becoming increasingly similar. Differentiation through the delivery channel (i.e. delivery of services against payment) is difficultRead MoreEffects of Sales Promotion on Brand Loyalty, a Case Study of Globacom Nigeria Limited18316 Words   |  74 Pagesprofit is boosting sales. To boost sales, a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial number of occasions. One of the surest way of ensuring this happens is to cultivate brand loyalty to one’s product or service. Brand loyal consumers are more likely to choose their preferred products and/or service over its competition on a consistent basis. Considering the fact that consumers tend to be finicky with their choices, producers ofRead MorePest Analysis of Telecommunication Industry4581 Words   |  19 PagesINTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity, telecommunications has involved the use of electric means such as the telegraph and telephone, the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion, expected to grow at a steep 11%Read MoreInfluencing Factors for the Selection of Mobile Phone Service Providers9769 Words   |  40 PagesMalaysia. 2 Graduate School of Management, International Islamic University, Malaysia, Box No. 10, 50728 Kuala Lumpur, Malaysia. Accepted 26 August, 2010 The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and promotion. Data were collected from the consumers’ of threeRead MoreDeng Zhaohua 2010 Understanding Customer Satisfaction And Loyalty An Empirical Study Of Mobile Instant Messages In China12018 Words   |  49 Pagescom/locate/ijinfomgt Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China Zhaohua Deng a,âˆâ€" , Yaobin Lu a , Kwok Kee Wei b , Jinlong Zhang a a b School of Management, Huazhong University of Science and Technology, 1037 Luoyu Road, Hongshan District, Wuhan, China Department of Information Systems, City University of Hong Kong, Kowloon, Hong Kong a r t i c l e i n f o Article history: Keywords: Mobile instant message Trust Perceived customer value Perceived service